Broxo brand assets

Broxo brand manual

This brand manual is created to help communicate and implement the BROXO brand.

When these standards are used, the BROXO brand will become stronger. By communicating one consistent identity, the brand will be recognizable and it will accurately symbolize the benefits of BROXO.

The organization’s fundamental mission, and purpose are the foundation of the positioning for the BROXO brand.

Download brand manual

Corporate colours

The colour Reflex Blue is one of our greatest distinguishing features. It is an essential part of our brand identity. Combined with Light Blue a distinct and recognizable style is created.

Dark blue BROXO 6-15
CMYK C100 M72 Y0 K6
PMS Reflex Blue
RGB R0 G83 B159

Light blue BROXO Tablets
CMYK C80 M22 Y4 K0
PMS 312
RGB R0 G152 B210

Secondary colours

Our secondary colours bring clarity and differentiation across the BROXO range. Each colour represents a product family. These colours support our core identity by adding structure and recognition, making it easier for customers to navigate our portfolio at a glance.

BROXO Green

CMYK C76 M13 Y100 K1
PMS 7738
R69 G160 B65

BROXO Tablets

CMYK C100 M23 Y29 K1
PMS 3135
RGB R0 G141 B168

BROXO Pool

CMYK C100 M0 Y0 K0
PMS Process Cyan
RGB R0 G174 B239

BROXOMATIC

CMYK C2 M95 Y94 K0
PMS 485
RGB R233 G50 B43

3D Renders

Download Pool assets

Download 6-15 assets

Download Tablets assets

Download Broxo Matic assets

Logo’s

Download logo assets

Typefaces

The brand font

The Raleway font has played an important part in building the brand. The wide stance and geometric traits of its characters exude confidence without looking stiff or digitalized.

No shading or keylines should be used. We make use of 4 styles of the Raleway font.

RALEWAY
REGULAR, MEDIUM, BOLD, HEAVY

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 +/-@$%^&?!

Download font Raleway

Packaging use

The Avenir font introduces a new chapter in the brand’s visual identity. Avenir is used for the label designs. Its clarity and refined structure complement the packaging’s cleaner look, while still
aligning with the brand’s visual tone.

No shading or keylines should be used. We make use of 4 styles of the Avenir font.

AVENIR
REGULAR, MEDIUM, BOLD, HEAVY

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 +/-@$%^&?!

Download font Avenir